Our Goal

As a non-profit community-based organization, Red Rocks Initiatives is dedicated to integrate tourism and conservation for sustainable community development. Most importantly we lobby for and market the adaptation of community-based tourism as part of the region’s development agenda.

Our Vision

Integrate environmental conservation and sustainable tourism for peacebuilding and community development.

Our Mission

The Red Rocks Initiatives for sustainable development exists to enhance the standards of living of the local communities in the Virunga massif region by benefiting from environmental conservation and sustainable tourism through trade in their talents, art, music, and cultural diversity.


Red Rocks initiatives were established from the idea that tourism and conservation has the power to lift disadvantaged people living around Virunga massive out of poverty and instill in them a sense of purpose and pride.